Currently, am doing research on the use of Hinglish in ads today. The 70s-80s ads were either in pure Hindi or pure English (a bit of borrowed English words in Hindi ads). The new ads have metaphorical codewitching done smoothly - English and a reginoal language. It reflects the language of today's generation. Hinglish ads - where the matrix language is Hindi and the English words/phrases are beautifully fitted in the Hindi syntax. So far so good. So I was a bit surprised to find this ad that was ahead of it's time!
Nirma lime fresh
Girl: Nirma lime fresh feel taazi
Nirma lime fresh mein hai everything
wow
wow
Nirma lime fresh
Boy: lots of taazgi zyaada fun
Together:aur yeh ho gaya
tera mera number one
Boy:life mein ek hai aarzoo
Together:Nirma lime fresh main aur tu
Nirma lime fresh main aur tu
No comments:
Post a Comment